By the Guangzhou Trade Fair, the fair’s pull, in the past, the South MP3, MP4 types of digital products that will usher in annual sales peak of this year, however, does not reproduce this phenomenon, not only foreigners who no longer go to a computer City to buy a large number of MP3 products, and the two from the overseas orders are also few, MP3 \ MP4 types of digital products have been thoroughly into the winter. Affected by this, the South recently launched a number of digital channels a large number of influx of rural areas – to open up new regional markets territory, or simply from the Guangzhou-Shenzhen line to the city he moved to his hometown to expand the market.

The “two sessions” cold case
October 12, the 10th opening of the high-tech fair in Shenzhen. But by the turmoil in the global economy, particularly the MP3 industry make them apathetic in the fair exhibition hall, in previous years, MP3 manufacturers gathered at the scene is no longer.

“Orders are a number of previous years, and many a peer, but a lot less this year. Even if, not with the MP3 products.” Hong Kong Digital Venus, a dealer said. According to our reporter’s observation, in fact since last year, to participate in the fair’s MP3 manufacturers to significantly reduce, even if the participation of the main products of the information into a handheld cell phone or other equipment.

3 days after the opening of the Guangzhou Trade Fair, MP3, MP4 products once again faced awkward. In the past, each year during the trade fair in October, the South Mp3 market will usher in a sales peak, and even reached the peak year of sales. Canton Fair to participate in the largest-loving foreigners who are visiting the city computer, and then purchase a large number of Mp3, Mp4 category of digital products.

But until today, have a three-day opening of the Guangzhou Trade Fair, the city’s computer around a lot of foreigners, but a large number of procurement Mp3 of the phenomenon is no longer reproduce. Guangzhou local dealer who does not have much hope. Gang Ding, President of the Milky Way in the digital store digital Core Pacific headquarters, the business only on the original MP3 of the counter, the protagonist has given way to the recording pen and GPS. “Spring Fair in the first half when we found, MP3 sales drop a lot, and profits to die.” Stall frankly, MP3 has been declining, many of those years has been peer-switch, and some simply not so.

“Before the Mid-Autumn Festival, National Day Golden Week, after the Guangzhou Trade Fair, the fair, in the past, the fall of the South MP3, MP4 types of digital products, the annual peak sales period.” South of a well-known person in charge of digital manufacturers, ” But this year, not to reproduce this phenomenon, not only foreigners are no longer going to buy a large number of city MP3 computer products, and the two from the overseas orders are small. ”

In fact, the industry’s previous Mp3, Mp4 very pessimistic expectations, as early as previously, the vast majority of the MP3 manufacturers are accelerating the pace of transition and adjustment.

August 22, Huaqi Information in Guangzhou held a high-profile recruitment channel will be, MID announced the introduction of the product, that is, the Patriot’s “pocket computer.” If people in the industry, and this type of product in the MP3 function on a great overlap of products, indicates that Patriot is rapidly declining from out of the MP3 industry.

Earlier, Newman released a dozen in one breath a number of mobile phones, which started at the same time the product is no mention of MP3. Another well-known brand MP3 MEIZU, launched two years ago MusicCard and M6, has been no real new MP3 launched their R & D center of gravity has shifted to the morning dragged on the phone M8. Even the MP3 coming OPPO, the focus will gradually shift with the music mobile phone brand.

One after another first-line brand in transition, second-line companies are no exception. Although Unibit once vowed to develop the regional market, but in the face of sales and profits continued to fall, also had to shrink. Reporters in the number of stores that sell MP3 uniform in the past “Unibit stall characteristics”, has quietly been more profitable products such as mobile hard disk holds. According to industry sources, Unibit MP3 and other manufacturers, has actually complete transformation, “They are doing major PC and storage of products.”

Jialiangqidie

MP3 manufacturers have led to the transformation of the background is that since 2007, as prices keep falling, MP3 industry as a whole was also significantly decreased sales force, sales and profit dropped at the same time.

A few days ago, this reporter visited a number of the upper reaches of the South plant to be a right-to-date data show that in the first half of this year, the domestic MP3 market to achieve sales of more than 2,000,000 units, over the same period last year, dropped into a super-five, while more than half of the decline in sales of the same .

If people in the industry, because the MP3 market flooded with a large number of fake, non-brand-name goods, for the well-known brands, sales data will be even more ugly. Was a reporter from a vendor sales data to prove this point, the manufacturers of products last year, sales of MP3 almost 700,000,000, and through the first half of this year, the analysis of the situation, they believe, will be completed this year 300,000,000 is not bad.

In addition to the decline in sales, shrinking market, stand-alone profit by a sharp drop in MP3 manufacturers are also increasingly sad day.

It is understood that each of the past MP3 profits of up to several hundred dollars, as a result of intense competition, then slowly stand-alone profit fell more than 100 yuan, until now tens of dollars or even more than 10 million.

“Earned several hundred MP3 each of the previous block is normal, then slowly they can only make an MP3 on the two or three hundred, and then a decade later is two or three. Now some MP3 earn a few ten, engage in Also a bad loss. “Days of Dongguan city source computer so a dealer complained that the local dealer at one time owned more than 10 counters MP3 now turn the full sale of GPS and mobile hard disk storage, and other products.

The decline in sales and profits have a direct bearing on the upper reaches of the brand manufacturers and manufacturing of living space, according to our reporter over the past two years to master the statistical data, in less than two years, MP3 brand disappeared into 7, and close down or MP3 is the transformation of plants into more than 8.

“The closure of 80 is only a conservative figure, in addition to the few factories still alive, the vast majority already in production or semi-state production.” MP3 Shenzhen, a manufacturing plant owner said, “In the past, there are still many single-export Now Europe and the United States of the sharp decline in orders. This is among the many plants have switched over to GPS, but one of the few success. ”

Channels “to the countryside”

The “two sessions” cold case, the price or amount of Qi in the New Year approaching, shrouded in Mp3, Mp4 market is still cold intensified. In order to cope with winter, a few days ago, a large number of digital channels in the South set off a wave of rural areas – to open up new regional markets territory, or simply from the Guangzhou-Shenzhen line to the city he moved to his hometown to expand the market.

Reporters found that the digital channels of this wave of rural areas as early as during the XI have quietly begun. South City, a computer management official told reporters that during the National Computer City, there have been a lot of digital Chegui a large number of counters, the withdrawal of most of the channels “to the countryside.”

According to a reporter familiar with the channel said the National Day holiday, he went back to his home in the Hunan city of links to business, has been the basic reached an agreement to begin early in November, where a large number of distributors of digital delivery.

“Guangzhou is too intense market competition, and sales are now so low, there are only a small profit, so might as well go home.” Hubei from the Sun also told reporters that in the second phase of a digital Yigao digital products store The dealer is now back to his home in Hubei, has been re-selling MP3, MP4 local cottage there. “Rent a small shop, high-profit, and also a lot of volume.” He said.

Guangzhou veteran in the IT sector for many years, from Henan Province surnamed Su dealer recently prepared “to the countryside” and “ready to find a better economic environment, the county seat, to open it.”

Reporters investigation that is active in the south of the computer market, large and small computer dealers, 80 from the adjacent Hunan, Hubei, Sichuan and Guangxi provinces, and so on, this one also from a large part of the rural township. Now with the gradual recession of the market environment, the Guangzhou-Shenzhen line in the market, dealers have to focus shifted to the city from their home or place to continue the search for survivors.

“Center of intense market competition, rising costs, reduced sales, lower profits; and the majority of the regional market, consumer demand is still strong, and the requirements of the product is increasing, derived a great deal of the countryside, home trend.” A native of Hunan channel said.

Reporters found that after 11, the countryside is also an increasing number of digital channels, which corresponds to that of a certain well-known MP3 brand in the regional market began to sell the more the more prosperous.

Onda, according to the person responsible for the MP3 market, with products, channels, price, promotion of the combined effect of the bad environment, Onda MP3 product sales in the near future is still on the rise. The industry analysts believe the market will grow Onda, a large part of the reason for this is that from the regional market sales.

“Quality is not reliable, high rate of renovation, more services in place, before the non-brand-name MP3 has brought a number of regional markets not affected.” Guangdong Jiangmen, a channel, said: “So now the consumer to buy more Chinese MP3 Brand, not just talk about price, and now well-known brand of MP3 price low enough, there’s a lot of brand-name three or four hundred, a good business, is also profits substantial. ”

Product innovation is also a functional way out

Accompanied by a large number of channels to the countryside at the same time, a number of brand new products also made a big fuss. A few days ago, “to sing Walkman” Mp3 the beginning of the regional markets have been in great demand, this position “to sing Walkman,” “Love Song” OK portable karaoke machine, that can sing the MP3, the user can simply insert audio connector products, audio output hole At the same time, MTV play karaoke songs OK, you can sing.

“MP3 course of development, there are certain practical laws, above all, listen to music, meet the enjoyment of the ears; followed by the development of the MP4, larger screen, video playback, to meet the needs of the eyes; I think the next Will be to meet the ‘mouth’ demand, which means people can sing the MP3. “Developed the product in Guangzhou love letter, general manager of information technology, said Wu Xin,” I believe this type of unique and innovative products Mp3 the golf market in the region Greater market share. “

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